We’ve all gotten those annoying spammy emails in our inboxes. Successfully executed email marketing should contribute at least 15-20% of your site’s monthly revenue. This contribution to revenue isn’t done through e-blasts or spamming your email list daily. More than 90% of your email revenue will come from automated flows.
Behavioral Flows
We establish those automated flows by creating a customer lifecycle. We take everyday actions throughout this journey, such as browsing the site, adding an item to the cart, and tying those to automated email sequences. Many agencies will offer basic flows, where we like to stand out by personalizing these even further. We utilize dynamic content and conditional blocks to deliver more customized emails to the viewer receiving them. This leads to higher click-through rates and sales.
You want email to take up the bulk of your customer service. You can do this by providing value in email before asking for actions like reviews or purchases. Customers will be happy that you email them when they open, whether traffic updates, sale emails, free downloads, etc.
Asset Creation
Our team can write copy, articles, assets, and anything you need us to create for your email marketing campaigns. We’ve even created email flows to utilize existing assets like gated blog posts or ebooks so that leads are nurtured without much effort on your end.
Integrating email with other channels is key to truly understanding the full value of email marketing. By keeping email in sync with social media and CRM, we can find what truly works best for you and remove any hurdles slowing down the process.
With email marketing catering to existing customers, you’re looking at growing brand awareness and giving people incentive to share your email with others as well. We aim to deliver email marketing plans that go above and beyond your expectations for email marketing.